The success of online marketing is largely influenced by the quality of the contents. There are three types of content that can be used to attract customers to come to our site.
Today, to own a site for selling our products is already a necessity. Either in a form of a website or just an account in social media.
However, owning a site alone is not enough. We need to make it lively by filling it wih contents which are relevant and useful to our audience.
Speaking of contents, there are three types of contents that we can exploit in our online marketing activities. Each type has its own purpose and when done correctly, it can bring more leads, which turn into sales.
The three types are:
As the name suggests, persuasive contents are designed to woo and persuade customers, and we can usually find them in advertisements and promotional messages.
When the message is designed, packed, and delivered properly, persuasive contents can act as a powerful tool to entice potential customers’ curiosity and desires.
For small and home business owners, producing persuasive contents doesn’t always require a lot of investment. In fact, with creativity alone, small business owners can develop contents which are effective enough to attract potential buyers.
To know how to develop such content, you can read the 58 Ways to Create Persuasive Content Your Audience Will Love.
It’s also known as informative content.
It’s primary purpose is of educative content is to educate the audience about the products and services we offer.
The difference from persuasive content is that educative content is usually more subtle in its promotional language and gives more focus on the explanation. For example on how our product is made, why it’s made, and so on.
Furthermore, educative content can also be used for things which are beyond products, but it’s still related nonetheless. Like to convey values or ethics that drive a business. A good example of this is a video from Dove below:
This type of content is made to convince potential buyers by conveying messages which are entertaining. It usually uses humor and not directly promoting a product or a service.
One good example of this is a serial video made by BlendTec, Will it Blend?
The director of BlendTec claims that since this serial video becomes online, the sales of his blender has increased by 700%.
What he’s done is not persuading people to buy, but more toward showing them the strength of his blender in an usual and entertaining way.
In developing the contents, we have the liberty to decide its format and form. We can develop them independent to each other or a mix of all of them.
For example we make an educative content that entertains or an entertaining content that persuades.
Whatever it shapes, there are two questions that every content must be able to answer:
- Is it providing the solution that the customer seek?
- Is it relevant to what the needs/wants of the customer?
By answering these questions, we ensure that our contents are created, packed, and delivered to the right audience. Because we certaintly don’t want to make a content which is super cool but it fails to connect with the audience and affect our sales.
The success or failure of online marketing is largely influence by the quality of its contents.
There are three types of content that can be used to attract visitors: persuasive, educative, and entertaining contents.
Each types has its purpose and when it’s designed, packed, and delivered properly, all of them can help raise the appeal of our business.
In doing so, business owners must ensure that the contents they are developing will answer two basic questions: is it providing solutions and is it relevant to the customer needs/wants?
Because at the end of the day, even a super cool content becomes pointless if it’s failed to connect to the audience and not helping increase our sales.